What’s Your Marketing Stimulus Plan?
An exclusive Round Table produced by the Boston Chapter of the American Marketing Association

With the financial markets reeling, the Big Three automakers begging for bailouts and consumers clutching their wallets, only the strong and agile businesses will survive. Are you and your marketing colleagues prepared to deal with the impact of crumbling consumer confidence on your B2B, consumer or non-profit organization? How will you sustain your competitive edge and a compelling brand in this uncertain economic time?

Join AMA Boston for a panel discussion featuring some of New England’s most successful and experienced CMOs. They’ll share their insights on how you can adapt your marketing strategy to reap the greatest rewards – utilizing resources already under your control.

Meet our distinguished panel

• Moderator, Paige Arnof-Fenn - founder of Mavens and Moguls

Participants include:

• Linda Swain - Senior VP, Marketing of Jones Lang LaSalle
• Brian C. Kenny – CMO, Harvard Business School
• David Freeman - CMO, GE Healthcare
• Christine Petersen - CMO of TripAdvisor
• Margaret Coughlin - CMO of Global Giving
  

Learn what it will take to survive – and thrive in 2009
Learn how to develop a marketing strategy that will help you swim upstream during the recession and position your company for long-term success. Led by our moderator, Paige Arnof-Fenn, founder of Mavens and Moguls and former vice president of marketing at Zipcar, our panel of senior marketing professionals will discuss:

• Adapting your marketing strategy to resonate with your customer’s new reality
• Adjusting prices and promotions without sacrificing your market share or brand image
• Focusing on accountability and obtaining measurable results from your investments
• Managing your marketing budget wisely and justifying it to your CFO and CEO

Join us for this eye-opening panel discussion. Our senior marketers will offer innovative and practical marketing knowledge that will help your company prosper – in times both good and challenging.

Date: Tuesday, February 24, 2009
Time: 6:00 to 8:30 pm
Refreshments: Appetizers from Legal Seafoods with a cash bar
Parking: Free parking on the fish pier

General Admission: $67.00

AMA Boston Members save 40%

If you are a current AMA Members and you do not have your secret discount code, please contact the office: 781-647-7555 and please make sure we have your current email address.

Interested in joining the AMA? Go to MarketingPower.com and signup!

GOLD SPONSORS

Aquent is the world’s leading marketing and design staffing agency. www.aquent.com

Salesforce.com is the worldwide leader in on-demand customer relationship management (CRM) services. www.salesforce.com

EVENT SPONSORS

Grant Marketing is the only Certified Brand Strategy agency in Massachusetts, and only one of a handful in the country. Grant Marketing is a brand development and integrated marketing advertising agency specializing in business-to-business communication and services for manufacturing, technology, distribution, and business service companies. www.grantmarketing.com

George P. Johnson is a global experience marketing agency specializing in using branded live and online experiences and environments to help clients cut through marketplace noise, differentiate from the competition and create lasting relationships that directly impact the bottom line. Check out how we enable brand marketers to maximize return on their investment through program strategy, creative, technology and delivery at www.gpj.com.

Show your company here! Contact Cecil Dorman, VP of Sponsorship

A special note of gratitude!

The Boston Chapter of the American Marketing Association endeavors to be the essential resource for advancing the practice of marketing and the professional development of marketers like you. It is the dedication of our volunteers like Amy Quigley, Alice Stein and Kappy Freund and the generosity and partnership of our sponsors like Aquent, Grant Marketing, George P. Johnson and Salesforce.com that make it possible for our chapter to provide quality programming and services for our members. We couldn't do it without you and I would like to thank you and the many others who are collaborating together to create terrific events each for the marketing community.

Myles Bristowe
President, AMA Boston

About the American Marketing Association (AMA):
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

The Boston chapter of the American Marketing Association (AMA Boston), was formally founded in 1940. AMA Boston is dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. We have a long history of providing value to our members by giving access to critically important information and valuable contacts that help boost careers and build businesses. With nearly 800 members, AMA Boston continues to be the number one resource for marketing professionals throughout the greater Boston area.